# Pro Lenser case study: AI-augmented CRM

> How we designed and built the website and the in-house AI application of Pro Lenser, a talent agency that assembles film production crews.

Source : https://paretlabs.com/en/prolenser-case-study.html  
Langue : en  
Autre langue : https://paretlabs.com/cas-usage-prolenser.html  
Index agent : https://paretlabs.com/llms.txt

[Paret Labs](https://paretlabs.com/en/index.html) · [Case studies](https://paretlabs.com/en/case-studies.html) · Pro Lenser

## Cinematic showcase site & in-house AI application.

**End-to-end design of the showcase site and an in-house AI application.** From first scoping to production, a single team for the brand, the product and the tech.

The showcase site in action · “We craft teams.”

Client Pro Lenser

Sector Talent agency · Production

Scope Showcase site + in-house AI application

Year 2026

Live [prolenser.com](https://prolenser.com)

The context

## Our approach*./*

Pro Lenser crews film shoots: the right person, in the right role, at the right moment. A business where reputation rides on the quality of profiles and the speed of response.

They needed an online presence worthy of that craft, and a product able to keep pace. We worked both fronts at once: **the brand image on the public side** and **an in-house AI application on the product side**. One partner, from design to code, through to launch.

01

### Showcase site

A cinematic showcase, worthy of their shoots, fast and polished on every screen.

02

### In-house AI application

A custom application for their teams and clients, designed to grow.

03

### AI built in

AI wired into the product, on repetitive, document-heavy tasks.

The public side

## The showcase site*./*

“We craft teams.” The message had to be felt before it was even read. We built a cinematic showcase where shoot footage lives inside the typography, with rhythm on scroll and polished execution on mobile and big screens alike.

### Art direction & build

A strong identity, controlled animation and a high-performing site: first impressions count, so it loads fast and holds up everywhere.

The product side

## The in-house application*./*

Alongside the site, an in-house AI application, designed to handle the teams' day-to-day and grow brick by brick, with AI wired in where the return is immediate.

The product

### An application built to grow

We ship a useful, well-scoped foundation first, rather than an over-engineered monster. Each iteration adds the next brick, at the agency's own pace.

The intelligence

### AI, where it helps

AI built straight into the product, on repetitive, document-heavy tasks, with guardrails and instant usability. Time saved, no added complexity.

The method

## A to Z*./*

01

### Scoping

We start from the business and its real pain points, not an abstract spec. The goal: ship something useful, fast.

02

### Design & brand

A visual identity consistent across the public site and the product.

03

### Custom development

A high-performing showcase site and an in-house AI application built to grow.

04

### AI built in

AI wired in where the return is immediate, with guardrails and simple onboarding.

05

### Production & follow-through

Delivery, support and iterations: the product improves with use.

**See the live site.** The Pro Lenser showcase is in production.

[prolenser.com ](https://prolenser.com)