# Custom website creation · Paret Labs > A website built from scratch: positioning, custom design, development, technical SEO and launch. Made to convert, and to be found. Source : https://paretlabs.com/en/website-creation.html Langue : en Autre langue : https://paretlabs.com/creation-site-internet.html Index agent : https://paretlabs.com/llms.txt [Paret Labs](https://paretlabs.com/en/index.html) · Website creation ## Website creation: custom, end to end Updated in 2026 5 min read By Paret Labs A website isn't judged on looks but on what it produces: visitors who understand what you sell, and who get in touch. We create websites **end to end**: positioning, custom design, development, technical SEO and launch, by the same team. A 30-minute call to scope your website project. [Talk to us ](https://paretlabs.com/en/index.html#contact) **In brief** - *→* We start with **what you sell and to whom**, not with a mock-up. - *→* Custom design and development **by the same team**, never a repainted template. - *→* Technical SEO ships with the site: fast, indexable, **readable by Google and by AI**. - *→* After launch, the site lives **on subscription**: hosting, improvements, content. ## Custom, not a template Anyone can build a site from a template, and it shows: interchangeable, slow, impossible to build on. We take the opposite path: the site is designed around your brand and your offer, then built to be fast and durable. - **Positioning first.** What a visitor must understand in eight seconds, the promise, the proof, the expected action. It decides everything else. - **A design that looks like you.** An art direction of your brand's own, rolled out across coherent templates. - **A site that converts.** Every page has a role in the journey: understand, relate, get in touch. Already have a site that no longer does its job? Then your project is a [website redesign](https://paretlabs.com/en/website-redesign.html): the same standard, with an existing site to carry over. ## The 5-step method 01 ### Understand your market and your goal What you sell, to whom, against whom, and what the site must produce: meetings, sales, applications. Nothing gets designed before that. 02 ### Positioning, messaging and sitemap The promise, the proof, the objections to address, then the sitemap and the content of every page. 03 ### Custom design An art direction that belongs to your brand, rolled out across templates. Approved on mock-ups before development. 04 ### Development, technical SEO and launch Fast pages, clean markup, structured data, analytics wired in. The site goes live ready to be indexed. 05 ### Measurement and iterations We watch what visitors actually do in the first weeks, and fix the pages that don't keep their promise. ## What you receive **The site, live** Fast, responsive, accessible, with analytics configured. **The written positioning** Promise, messaging by audience, objections addressed. Reusable everywhere else. **The design files** The art direction and templates, in your name. **The SEO foundation** Structure, markup, structured data, sitemap: ready to be found, on Google and by AI. **The handover** Your teams publish what needs publishing day to day; we handle the rest. **A firm quote** Set after scoping, on the real scope: pages, content, integrations. ## After launch: the subscription A new website is a starting point. Visibility is built over time, on Google and in AI answers alike, and the site has to keep pace with your business. That's why creation can continue as a **monthly subscription**: - **Hosting and monitoring.** The site stays fast, backed up, up to date. - **Improvements as you go.** New pages, adjustments, small features. - **Continuous content, SEO and GEO.** The long-haul work that makes the site visible, run with the [marketing strategy](https://paretlabs.com/en/marketing-strategy-consulting.html) when it's part of the picture. - **A regular review of the numbers.** What visitors do, what converts, what we improve next. ## Frequently asked questions How much does creating a website cost? We don't publish a price list: every site is quoted after a first 30-minute call, on its real scope (number of pages, content, integrations), and the proposal is firm. How long does it take to create a website? A few weeks for a brochure site, longer if content still has to be produced or the site carries specific features. The timeline is set at scoping, milestone by milestone; the limiting factor is rarely development, it's how fast content gets approved. CMS or custom development? It depends on who will run the site. If your teams need to publish on their own every day, a CMS makes sense. If the site must be fast, distinctive and carry specific features, we build custom. Either way, never an off-the-shelf template repainted. Will the site be visible on Google from launch? The technical foundation ships with the site: clean structure, fast pages, markup, structured data, sitemap. Visibility itself is built over time, on Google and in AI answers alike; it's long-haul work we continue on subscription, with content and SEO. Who runs the site afterwards? Your teams publish what needs publishing day to day; we handle the rest on a monthly subscription: hosting, monitoring, ongoing improvements, continuous content and SEO, with a regular review of the numbers.